TikTok is introducing a new feature that enables them to lessen the amount of artificial intelligence-produced videos appearing in their timelines. This move comes as the service announced that it currently hosts over 1 bn content made with AI.
Trial and Implementation
This change is in a pilot phase over the following weeks before a global release. This development aligns with a rise in AI-generated material, driven by recent AI video creators.
AI Proliferation Online
Recent reports that approximately one in 10 of the fastest-growing video streams on another major platform only show content made by AI. A significant portion of this output is deemed “AI slop”, a label for inferior, factory-style content that is typically nonsensical or surreal.
Our research shows that many people appreciate content made with AI tools, from computer-generated images to educational videos, and we intend to give people the power to see more or less of that, according to their own choices,” said a platform representative.
Volume and Proportions
TikTok announced that there are presently 1.3 billion videos on its network tagged as AI-generated. In total, over 100 m pieces of content are submitted to the app every day, making clips made by AI a limited part of its overall inventory.
Customizing Your Feed
Viewers will be able to reduce or increase the level of AI content they watch by opening the “manage topic” option in the app and selecting AI-made media. Other topics that can already be controlled under the setting encompass politics, style, beauty, and choreography.
AI Disclosure Rules
The platform’s guidelines require content makers to tag “realistic” AI-generated content, and it forbids malicious fake videos of public figures or emergencies. Any believable AI video that is not labeled can be deleted under its community policies.
Additionally, the platform will from now on attach an AI-generated label to content created with its built-in AI features, or flagged by an industry-wide initiative for recognizing artificial media. This measure is intended to help prevent users from seeking to bypass the labeling process.
Responsible AI Funding
The company is also launching a $2m AI literacy fund for specialists and groups to develop educational content about responsible artificial intelligence. This initiative will benefit educational bodies specializing in educating computer science.
Platform Protection
TikTok has justified its moderation strategy, amid debate over intentions to make redundant a large number of safety staff in the United Kingdom. It is set to cut hundreds of positions in its content moderation division in the UK capital, with worker representatives and internet security professionals raising concerns that staff are being displaced by machine-led review.
A company official explained that staff-based oversight would still have a role, but artificial intelligence can shield workers by filtering out the most harmful content before it has to be seen by staff. The platform announced a 76% decrease in explicit and harmful content handled by human moderators over the past year due to reliance on its AI tools.
It is vital to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is where a extensive automated help is proving valuable work at speed.”
